Why you need a Google My Business account

Where do you go when you want to know something about a business?

Google, right?

It has become the go-to place to search for anything you want to know about. Google is the most-used search engine with an 85.55%* of share in the market.

If you think you’re an offline business and you don't need a Google Business profile, then you might be losing a lot of potential customers. Google can help you get more visibility for your physical store. Why not include Google My Business in your digital marketing strategy? Who knows, your next customer may come to your store, searching on Google. Hence, having a Google Business profile is necessary now.

A business listing on Google Maps

What is Google My Business?

For those who don’t know, Google My Business is a free tool that helps you list your business on Google to make it easier for people to find you. It is a complete business solution that lets you manage how your business appears to your potential customers.

Why do you need to create a Google My Business account?

1. To share information about your business

Google My Business lets you manage the information about your business that is shown on Google. You can share basic information about your business such as:

• Business address

• Business hours

• Phone number

• Website

• Logo

You can also share your product or service information and update customers about any offers. You can even add photos to your profile.

2. To get discovered on Google and Google Maps

When you create a Google Business profile, you are listed on Google. When you add your business location, you show up on Google Maps too. This makes it easier for users to locate your business using Google Maps.

A user generally goes to nearby places when searching for any business on Google.

3. To improve local SEO

Google Business profile not only helps in getting discovered by customers but also helps in improving the local SEO ranking. How?

Optimize your Google Business profile. Add as much information as you can to your Google Business profile. Ask your customers to write reviews and rate your business.

4. To connect with your customers

Google My Business allows your customer to connect with you directly from your business profile. Customers can call or message, and visit your website. You can use posts to share any offers or products. Google Business also let us send and receive messages directly on the profile. All of these help in increasing traffic on your website and physical store visits.

5. To get insights into your business account

Google My Business lets you see how many people visit your profile, how they find you and what actions they are taking. It lets you know which keywords are users using to find your business. These insights help in knowing your customers better and optimizing your business profile accordingly.

Now that you know why you need a Google Business Profile, go create one for your business. All you need is a Google account, create a Google Business profile and verify it. Your Google Business profile is ready.

Need some more help in making your digital marketing strategy, connect with experts on Marketing Launchpad and get guidance.

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*Source: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/