Why is personal branding important for entrepreneurs?

A business, small or big, is known by its brand identity. A customer relates to a business through its brand, which tells the story of a business. In today's world, a company is known as much for its brand as for the people behind it. Branding today is a function of the business brand plus the founder's personal brand. Everyone perceives the founder as the company's expanded identity, whether it's investors or customers.

Building your personal brand is vital for your business, but apart from that, your personal brand is your USP. This is what helps you to achieve what you want because people not only invest in the idea but in the person who brings that idea to life.

Let's take a look at what a personal brand is and how it works.

Building a personal brand

What is Personal Branding?

Personal branding is a marketing approach to create a public image of yourself and influence your target audience. A personal brand is a way of marketing yourself. It is a combination of a person’s abilities, personality, experience, and reputation. It is the way you want the world to perceive you. It can be a part of your marketing strategy to grow your business.

Why do you need to create a personal brand as an entrepreneur?

Creating a personal brand benefits your business brand and yourself.

1. Establish as a thought leader

You’re good at what you do. Your product/service is exceptional. But why should a person buy from you? You know about yourself and your product/service but you have to sell it to those who don’t know. That’s why it is important to create a personal brand and show what you do. This will help establish a strong presence in your niche.

2. Helps build your audience’s trust

When you know someone, you trust them better. Personal branding works the same way. When you connect with your audience, you build a relationship with them. Sharing your personal experiences and industry knowledge helps in building that trust with your audience. Once your audience trusts you, it is easy to influence them.

3. Attract more opportunities

You must be thinking about how a personal brand helps get more opportunities.

A personal brand helps you stand out from the crowd with your expertise and thought leadership. When you are known in your niche, you build trust. This helps you get new opportunities.

How to build your personal brand?

To build a personal brand, you need to choose a niche and create content that resonates with that niche.

• Make the most of social media

As much as social presence is necessary for your business, it is for building a personal brand. As your business, you don’t need to be on every platform.

Furthermore, the content does not have to be strictly business-related; it can be anything related to you whether a vacation, hobby, industry knowledge, etc.

• Prove your expertise in the space

To stand out in the crowd, you'll need to develop your thought leadership. This is a way to show that you possess the knowledge and expertise in the field you’re working.

• Be consistent

"The key to success is consistency." If you want to improve, you must be constant in everything you do, as correctly stated.

For example, you were highly active on social media before the launch of your product, making media appearances and publishing articles, but after your product started selling, you vanished.

It's important to remember that your personal brand is important for your business, but it's not just about your business. It's a part of who you are. A personal brand relates to how you present yourself to the world. Your brand tells the story of your business and can help you establish your credibility with potential clients.

Need some help in managing your social media account or building a social media strategy for your business?

Book a mentoring session with personal branding experts on Marketing Launchpad.

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