How to optimize your social media business profiles?

“First impressions don’t get a second chance”

Once you have set up your social media accounts, the next step is to optimize your social media profiles. Imagine a user landing on your social media profile with no website link, no proper description, and no location. They would bounce back from your profile. A business’s social media profile is the first impression for a user. Apart from that, it also helps your brand to be discoverable through web pages.

We've listed down some key things you need to optimize your social media profiles:

Brand Name

Choose a unique, yet easily recognizable username for your brand’s social media profiles. Make sure that the username is the same across all social media platforms.

Profile picture

A profile picture is the logo of your brand. Make sure to use the correct picture sizes for different social media platforms. We’ve curated a list of profile pictures and banner or header image sizes for you.

1. Facebook profile photo: 170 x 170 px

2. Facebook cover photo: 820 x 312 px

3. Instagram profile picture: 320 x 320 px

4. LinkedIn profile picture: 400 x 400 px

5. LinkedIn cover image: 1128 x 191 px

6. Twitter profile picture: 400 x 400 px

7. Twitter header image: 1500 x 1500 px

8. YouTube profile picture: 800 x 800 px

9. YouTube Banner/ Channel art: 2560 x 1440 px

You can check our detailed social media image size guide for all the sizes you need to know for all social media channels.

Description/Bio

Description/Bio in your profile should be precise and describe what your business is about. It is good to include keywords related to your business in your bio as it helps in SEO. But make sure it sounds natural.

Website and Social Links

Add your website link to your social media profile for users to discover your brand. You can also add links of your other social media profiles.

One last tip, make sure your username, profile picture, and bio are consistent across all social media platforms to keep uniformity.

I hope this will help you! Still, if you have any queries, you can always consult our experts!

Follow us on Instagram to learn more about how to grow on social media!