How to create social media accounts for your business?

Customers nowadays look for brands on social media. With the increased usage of social media, social media presence has become mandatory for businesses today.

To get started with social media presence, you first need to create your social media accounts. Before you set up your social media accounts, create an email address specifically for your business to keep business communication separate.

All the major social media platforms offer business accounts. They offer additional benefits like insights on your posts, run ads, etc. So, let’s start with setting up social media business accounts for your brand on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Create a Facebook Business Page

A Facebook Business page can be created through a Facebook profile. You use your personal Facebook profile or create a new profile using business email.

To create a Facebook Business Page, log in to your profile > Go to Pages > Create a Page.

Enter the details and save.

You can add more details to your profile from Page settings.

Create an Instagram Business account

To create an Instagram Business account, sign up on Instagram using your email address/phone number. Choose a unique username and set your password.

Instagram creates a personal account by default, you can switch to a Professional account in settings.

Go to Settings > Account > Switch to professional account.

Choose a category, select Business or Creator, fill in your profile details and your business account is ready.

Create a LinkedIn Company Page

To create a LinkedIn page, you must have a LinkedIn account. Click on the Work icon on the top right of your LinkedIn profile, and click on “Create a Company Page”. Fill in details like company URL, name, logo, and description. Click on Create.

Create a Twitter Business Account

To create a Twitter Business Account, sign up on Twitter using an email address (preferably your business email) or phone number.

Once your account is created, switch to a Professional account from the left menu.

Click on More > Twitter for Professionals. Click on "Agree & Continue" on the pop-up window.

Update your profile with logo, bio, header image, and website.

Your Twitter Business account is ready.

Create a YouTube Channel

To create a YouTube channel, you need to have a Google account. Go to Youtube.com, sign in using your Google account, or sign up if you don’t have one.

Once you’re logged in to YouTube, click on the Profile icon in the top right corner and select “Create a Channel”.

Select a custom name, name your channel, and add a profile picture, description, website, and social links.

Your YouTube channel is ready. You can further add a YouTube banner.

Create a Pinterest Business Account

Pinterest Business Account can be created in three ways:

1. Create a new business account

2. Convert an existing personal account to a business account

3. Create a linked business account

Creating a business social media account is just the first step. It takes content creation, analysis, community management and so much more to run a social media account. Feeling overwhelmed? Don't worry, we've got resources like a content calendar, reporting template, and more to make your work easier! You can explore resources here.

If you feel you're getting stuck anywhere, consult our experts and they'll guide you.