#FileAbhiWithClearTax: How ClearTax cleared out the struggles of ITR filing

People tend to postpone difficult tasks. ITR filing is one of those tasks that most people procrastinate about. Filling multiple forms and uploading multiple documents make it more tedious.

ClearTax took the humour route to promote its fast ITR filing. It started a campaign two months before the last date of Income Tax Return filing. The campaign highlighted filing ITR in 3 minutes with 100% pre-filled data with ClearTax.

The campaign started with a teaser video introducing Kumar, the procrastinator who delays everything for tomorrow. Two 30-second videos were released after that which showed how a procrastinator like Kumar filed his ITR before the deadline with ClearTax’s 100% pre-filled data feature.

Teaser video introducing Kumar, the procrastinator

How ClearTax made Kumar, the procrastinator file ITR before the deadline with its 100% pre-filled data, saving hours spent on ITR filing

The campaign didn’t end here. ClearTax published memes on ITR filing and organized contests to encourage users to use ClearTax to file ITR before the last date.

Memes

Contests

ClearTax aimed to ease the process of ITR filing highlighting the solution to problems faced in filing ITR by the traditional method. It took the humorous route to create awareness around ITR filing and its easy and fast ITR filing process.

What did you think of this campaign? Comment below.

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