6 ways you can increase your brand’s visibility on social media

Social media is often the first place a person looks for new information. It has become an inevitable part of our lives and brands too. Social media allows for connecting with a bigger set of audience. It also helps in building brand awareness and boosting sales.

Whether you're a small business or a well-known brand, making yourself visible on social media can help give your brand a bigger following and more exposure to potential customers. Here are six ways you can increase your brand's visibility on social media so that you can reach out and build an active audience which will turn into customers:

1. Using the right social media platforms

There are a lot of social media platforms available. Some of the popular social media platforms are Instagram, Facebook, LinkedIn, Twitter, Pinterest, and Snapchat. Each social media platform has its audience and the kind of content that goes on it.

Since all social media platforms have different audiences and content, they might not be suitable for your business. You have to find out which platform is right for your business.

2. Optimizing your social media profile

Brands create social media accounts to drive traffic and boost sales. They don’t optimise their social media profile properly which fails to serve the purpose of creating a social media account.

Here are a few ways you can optimize your social media profiles:

• Create a unique yet easy-to-remember username.

• Upload a high-quality profile picture.

• Clarify your bio. Your bio should clearly explain what your brand is about and what you do.

• Use keywords and hashtags in your bio. Remember not to go overboard.

• Keep the brand name, username, profile picture and bio universal across all social media platforms.

3. Create quality content

The audience follows your social media account because you provide them with content that is relevant and valuable to them. Hence, creating quality content helps in growing your brand’s social media account.

Creating quality content is not just about high-quality photos and grammatically correct text. A good quality content piece is something that your audience can relate to.

4. Posting at the right times

You would not post at 5 am when your audience is sleeping. For your content to reach your audience, a brand needs to publish the content when the audience is using their social media. That is what is the right time to post.

The right times/best times to post is the time your audience is most active on social media. It can be different for different brands. It also varies depending on which social media platform a brand is publishing content on. If you’re new to social media, try posting at different times and when you get the most reach and engagement.

Check how to know the best time to post on Instagram here.

5. Choosing the right hashtags

Hashtags are the keywords that you use on social media to reach the people who might be interested to see your content. They are an important part of a brand’s social media content strategy.

Choose hashtags that are relevant to your brand. Be specific in choosing hashtags related to your niche, or business as specific ones are less competitive. Use some generic ones too as they help in reaching more people.

Here is a guide to using hashtags on social media.

6. Encourage the audience to interact

The best way to engage your audience is to create quality content which relevant and valuable to them. While creating quality content gets engagement, it can vary from product/service-based content and tips to entertaining content like memes, contests, etc.

Another way is to ask your customers to create or share content related to your brand. This is called user-generated content (UGC). It is free content for your brand created by your audience. All you need to do is create a brand/campaign hashtag and ask your audience to share content using that hashtag.

Conclusion

Social media can be a very valuable tool for your business. It can help brands build recognition and awareness among their target audiences, increasing brand exposure and improving brand positioning. With the right strategy and tools, it can drive significant value to your company no matter what industry you're in. That said, not every social media channel is worth pursuing. Understanding which ones to focus your time and energy on is key to seeing success, so don't try to be everywhere at once. Make a plan, get started, and then evaluate the results regularly to make sure you're headed in the right direction.

If you’re just starting with social media marketing for your brand, our upcoming social media masterclass is for you. Learn ideating, strategizing, and executing a social media strategy for your brand from a marketing expert.

Limited seats. Register now.