There can never and should never be a campaign without a goal or objective in mind. 
You could be strategizing a social media campaign with various goals and objectives in mind such as: 
Increasing the awareness of your brand, or trying to engage with new people and communities, or increasing product sales. 
Whatever your goal, you should also have an aligned result in mind.
 
Useful for
Account Managers / Executives
Strategists
Marketing Consultants
Freelancers