This document will enable you to holistically present to your client all the objectives of a performance marketing campaign, the metrics used to track them, and the estimated results that will be achieved in the specified budget.
 
This plan includes a layout for including: 
Programmatic Display
Search Ads
Social Ads 
More can be added as per your media plan

Useful for:
Account Managers / Executives
Digital Marketing Heads / Managers / Executives
Media Managers / Executives
Performance Marketing Managers / Executives